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From Left to Right;
Eric Tan, Commercial Director for Bottling Investment Group Malaysia-Singapore-Brunei, The Coca-Cola Company.
Wee Li Ying, Customer Development & SIMA Digital Transformation Director, The Coca-Cola Company.
Gareth McGeown, Chief Executive Officer, Bottling Investment Group Singapore-Malaysia-Brunei, The Coca-Cola Company.
Lim Eng Hee, Chief Executive Officer, MBO Cinemas.
Cheah Chun Wai, Chief Operation Officer, MBO Cinemas.
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MCAT Box Office Sdn Bhd (MBO
Cinemas) has appointed Coca-Cola Malaysia under a new beverage concession
agreement that will feature
a completely new range of drinks choices
to quench the thirst of cinema
goers at its 27 cinemas across the
country.
MBO Cinemas is the third largest
cinema chain in Malaysia, with 27
locations and 213 screens nationwide
that offers special hall such as BIG SCREEN, KECIL, MX4D and PREMIER to cater
to all kinds of cinemagoers from the discerning and adventurous to couple and
family with young children.
 |
From Left to Right;
Eric Tan, Commercial Director for Bottling Investment Group Malaysia-Singapore-Brunei, The Coca-Cola Company.
Wee Li Ying, Customer Development & SIMA Digital Transformation Director, The Coca-Cola Company.
Gareth McGeown, Chief Executive Officer, Bottling Investment Group Singapore-Malaysia-Brunei, The Coca-Cola Company.
Lim Eng Hee, Chief Executive Officer, MBO Cinemas.
Cheah Chun Wai, Chief Operation Officer, MBO Cinemas.
|
Under the four - year agreement, the
wide variety of halal beverages produced by Coca-Cola Malaysia to be served
include
Coca-Cola Classic, Coca-Cola Zero Sugar,
Sprite, Fanta Strawberry, A&W Sarsaparilla, Aquarius, Heaven and Earth Ice
Lemon Tea,
Minute Maid Refresh Orange, Minute
Maid Pulpy Orange, Minute Maid Qoo Fuji Apple, Dasani mineral water, Glaceau Vitamin
Water (Essential, Power C & Restore) and Georgia Coffee.
For an icy experience, there is also
an upgrade option to Frozen Coca
Cola and Frozen Fanta Grape for only
RM1 more at
MBO Citta Mall,
MBO Subang,
MBO Setapak Sentral,
MBO Kepong Village,
MBO Klang,
MBO Kuantan,
MBO Ipoh and
MBO Batu Pahat.
 |
From Left to Right;
Eric Tan, Commercial Director for Bottling Investment Group Malaysia-Singapore-Brunei, The Coca-Cola Company.
Wee Li Ying, Customer Development & SIMA Digital Transformation Director, The Coca-Cola Company.
Gareth McGeown, Chief Executive Officer, Bottling Investment Group Singapore-Malaysia-Brunei, The Coca-Cola Company.
Lim Eng Hee, Chief Executive Officer, MBO Cinemas.
Cheah Chun Wai, Chief Operation Officer, MBO Cinemas.
|
The agreement was officially signed
in Petaling Jaya by Gareth McGeown, Chief Executive Officer of Coca - Cola’s
Bottling Investment Group Malaysia -Singapore-Brunei, and Lim Eng Hee, Chief
Executive Officer of MBO Cinemas. Witnessing the signing were Coca-Cola Malaysia’s Customer Development
& Digital Transformation Director, Wee Li Ying and MBO Cinemas Chief
Operation Officer, Cheah Chun Wai.
“The concession stand is where the
immersive cinema experience all
begins and we are proud to be able
to improve and enhance the experience for MBO cinemagoers now with a range of
icy cold beverages from Coca-Cola to go with the fresh popcorn and snacks. I would like to compliment MBO on its
excellent casting decision in choosing Coca-Cola Malaysia as its co-star,” said
McGeown.
McGeown said the partnership with MBO
is part of Coca-Cola’s continued commitment to the market and its customers in
Malaysia , where the Company has already invested
over RM1billion since 2010 and has last year announced an
additional investment of RM500 million.“
We will continue to invest in delivering
to Malaysian consumer’s changing tastes and needs and to growing our presence
in the country which has a positive effect on the economy, employment and importantly our local business
partners like MBO.”
MBO Cinemas Chief Executive Officer,
Lim Eng Hee said, “Whether it is a refreshing cold drink to complement our
fresh popcorns or a hot, freshly brewed Georgia Coffee, the wide of beverages
offered by Coca
-Cola at our cinemas will elevate
the whole movie going experience.”
