Friday, May 1, 2015


~ Kenny Rogers ROASTERS celebrated the opening of their 100th restaurant by giving away a new Mazda 2 to the winner of ROASTERS Frenzy Campaign ~
Finalists were put to a challenge to search for the ultimate tickets to proceed to the next round!

 After 100 days, Kenny Rogers ROASTERS’ (KRR) ROASTERS Frenzy campaign ended with a bang yesterday, as Mohammad Fadhli bin Yaakub, aged 32, was the ultimate winner and drove home a brand new Mazda 2 Skyactiv worth RM84,800 in conjunction with the celebration campaign of KRR opening their 100th restaurant in the country!

Finalists were put to a challenge to search for the ultimate tickets to proceed to the next round!

Finalists to pick a key from one of the three treasure boxes of their choices according to their sequence.

In order to participate in the campaign, the players were assigned with a Roasters Agent Code (RAC) which provided them the opportunity to win attractive prizes when they spent a minimum amount of RM 60 at any of the KRR restaurants, with participant having to catch a minimum of 10 chickens within 30 seconds, through its popular mobile game application.

 (L-R) Kenny Rogers ROASTERS’ (KRR) mascot; Dato’ Francis Lee, Group Executive Director of Berjaya ROASTERS (M) Sdn Bhd; Mohammad Fadhli bin Yaakub, 32, Grand Prize winner of the ROASTERS Frenzy Campaign; Mr. Lee Siew Weng, Senior General Manager of Berjaya ROASTERS (M) Sdn Bhd.

The participants submitted as many entries as they could to stand a higher chance in being chosen as one of the finalists. Each finalist was chosen randomly for each cycle of 10 days until all finalists have been selected. Following which, all finalists were invited to compete against each other in the Grand Final showdown for a chance to drive home the brand new Mazda 2 Skyactiv!

Mohammad Fadhli, who won the new Mazda 2 Skyactiv at the showdown shared, “I did not expect to win the ultimate prize today as I was the last to obtain the ticket to the final round and this caused me to lose the opportunity to pick a key of my choice. When I attempted to unlock the car, emotions were running all over and it was indeed a huge surprise when I heard the alarm of the car!”

He added that he had submitted a few entries as he dined in at KRR restaurants to be in the running to win the prizes, in which he also won one (1) Berjaya Hotels & Resorts stay for his family.

“At Kenny Rogers ROASTERS, we appreciate the continuous support from our guests and the recent opening of our 100th KRR restaurant at IOI City Mall is a testament to how much we have grown over the past 20 years. This indeed calls for a celebration and how else to reward our guests than to organise a fun and interactive activity through our mobile game app,” said Dato’ Francis Lee, Group Executive Director of Berjaya ROASTERS (M) Sdn Bhd.

Dato’ Francis Lee added, “We are extremely pleased with the reception of the campaign as guests from all walks and ages took part in the 100-day long campaign, just to stay in the running to win attractive prizes which included daily rewards, tech gadgets as well as holiday stays. This clearly encapsulates the success we have achieved in building a close relationship with all our guests, being more than just a restaurant they head to, but a brand that they connect with on a personal level.”

Since it was launched 100 days ago, the ROASTERS Frenzy mobile phone app has grown to become a crowd favourite especially with the various promotions and prizes that come with it – already more than RM100,000 worth of prizes have been given away, which included two (2) Berjaya Hotels & Resorts stays worth RM6,000, two (2) Samsung Galaxy Note 4, two (2) iPad Air, two (2) Canon Cameras and Selphy Printers, two (2) Klipsch Gallery AirPlay Speakers as well as instant daily rewards.

For more information on Kenny Rogers ROASTERS, kindly contact 03 - 2119 9888. You can also visit or connect to

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